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Contributors Both authors contributed to the design and writing of this editorial.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests PSS is cofounder and part-time Chief Medical Officer of electroCore, a company that sells and markets technology related to this editorial.
Patient consent for publication Not required.
Provenance and peer review Commissioned; externally peer reviewed.